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Top 5 Reasons To Use Social Media

January 10, 2012

Social media isn’t just for kids anymore.

OEMs, Vendors, consultants and likely your competitors are using social media now.

What’s the benefit? Why is being socially connected important? It’s all about increasing your business’ electronic visibility and connecting to your customers.

The Top 5 reasons to add social media to your marketing efforts are:

1. It’s Free

Facebook. Twitter. Youtube. Linkedin. There are so many ways to publicize your company and products in any format, and most of them won’t cost a dime.

2. Word of Mouth

The best advertising is word of mouth. Twitter and Youtube make it easy to spread a message that’s more likely to be passed from person to person.

3. Personal Connection

People want to feel a connection to their favorite companies and products. Connecting with your customers aids this process.

4. Promote Interaction

When you print an ad in the newspaper, you limit interaction  with customers. When you post the information on Facebook, for example, you might see several people comment on it and spark discussion.

5. They’re Always Open

Your doors might close at 6 p.m., but people can visit your Facebook page or watch your Youtube videos any time.

And that’s just the tip of the iceberg. The bottom line is that there is a lot of upside to using social media marketing with very little downside.

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